Who we are.
Senior level advisory led by the most experienced personnel in the sector
Operating at the intersection of travel, communications and commercial strategy
Designed as a curated, global network of senior practitioners, rather than a traditional agency hierarchy, Palma & Partners represents a new benchmark in specialist travel and tourism consultancy — built not on scale, but on depth of expertise, precision and flexibility
Every partner within the network brings decades of experience with international, regional, and national markets, forming one of the most experienced and connected collectives operating in the sector today
Our Founder, Jules Ugo
With nearly three decades shaping the global travel communications landscape, Jules is recognised as one of the sector’s most authoritative strategic voices and has consistently been featured in PR Week's industry who's who, 'Power Book'
For over 15 years she led the UK’s leading integrated tourism communications agency, delivering award-winning work for destinations, airlines, hospitality and travel brands while cultivating a network that spans media leadership, tourism Ministers, and industry decision-makers worldwide
As Founder of Palma & Partners it is her conviction that modern consultancy must be more agile, more senior and more reflective of evolving trends and consumer behaviours to deliver impact and cut-through
"We are at the centre of the key conversations and debates shaping the sector"
Jules is a sought-after and respected commentator on the global travel circuit, regularly invited to moderate and contribute to high-level panels and discussions featuring government officials, tourism ministers and C-suite leaders from across the aviation, hospitality and destination sectors
Known for her authority, insight, and commercial acumen, she speaks on topics ranging from evolving consumer travel behaviour and emerging global trends to ethical tourism as a driver of social impact and responsible destination management
Her ability to bridge policy, strategy, and consumer insight means she brings clarity, relevance, and strategic perspective to complex conversations at events including Future Hospitality Summit, ATM, ITB, WTM and Tourism Innovation Summit
Operating across three strategic regions from a London headquarters allows Palma & Partners to function as an international connector, optimising clients access and leveraging markets across the UK & Europe, US and the Middle East.
By combining local, on-the-ground knowledge and expertise with a genuinely global network and an understanding of the impact of geopolitics Palma & Partners creates opportunities that extend beyond traditional consultancy, delivering measurable commercial value through trusted access, market insight and execution
