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What we do.

Multi-channel tactics with consumer trends and behaviour at the heart of our approach 

Our Services

A flexible 360-degree approach to communications, consultancy and sales 

consultancy

CONSULTANCY

communications

COMMUNICATIONS 

AI, data and insights

AI, DATA & INSIGHTS

trade representation

TRADE REPRESENTATION 

events and activation

EVENTS & ACTIVATIONS

consultancy

Consultancy

We listen, understand and are driven by finding solutions that impact outcomes and revenue

  • Strategic growth

  • Advocacy

  • Stakeholder management

  • Product development & differentiation

  • Reputation management

  • Crisis & issues

Communications

We define who brands and destinations are and how they communicate this across multiple channels to create communities, loyalty and revenue

  • Messaging

  • Content creation

  • Media strategy

  • Press office & media outreach

  • Media partnerships

  • Social strategy

  • Influencer relations

communications
AI, data and insights

Data, AI & Insights 

We help travel brands and destinations harness AI, data and insights to power smarter marketing decisions, uncover new growth opportunities, and create more personalised customer relations and communities

  • Data audit & strategy

  • Advanced analytics & activation

  • Consumer trends mapping

  • Insight-led audience segmentation & strategy

  • GEO audit & strategy

  • Generative AI for scalable content

trade representation

Trade Representation 

Our unmatched sector specialists work to develop visitation, increase tourism spend and identify and unlock new product potential

 

  • Product development

  • Sales & distribution

  • Industry events & roadshows

  • Training, education & fam trips

  • Trade fair activation

  • Market intelligence

events and activation

Events & Activations

From small intimate trade dinners, to experiential events that bring a destination to life our creative team delivers high-impact, memorable events that cut-through the noise

 

  • Creative Ideation

  • Launches

  • Awards

  • Event management & resourcing

©2026 Palma and Partners Group Ltd.

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